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Brand equity and positioning

We help pharmaceutical companies work on their positioning with direct input from clinicians, through workshops, advisory boards, focus groups and expert meetings.

Listening to clinicians

A key message works when the people receiving it see it as relevant to their practice. The only way to find out is to ask doctors, in a setting where they feel free to say what does not add up. Our workshops are designed for that: small groups, a tight agenda, and a facilitator who keeps the discussion on topic and records every position, minority views included.

Formats

  • Advisory boards: a few leading experts, one strategic question, a shared summary document.
  • Expert meetings: technical discussion of a clinical topic, often in preparation for a consensus project or a publication.
  • Focus groups: guided discussion with doctors from one specialty or region, to understand perceptions and needs.
  • Brand reputation and key message workshops: structured work on existing messages, how they are read and what to change.

What remains after the meeting

Every meeting ends with a report: the positions that emerged, points of agreement and disagreement, practical recommendations. When the content allows, the material becomes the basis for a Delphi consensus or a scientific paper, handled by our medical writing team.